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Digital Marketing

  •   02 Jan, 2023
  •   Cambridge

Digital Marketing

Digital Marketing


About our Digital Marketing Training Program

We aim to provide participants with a comprehensive understanding of the key concepts, tools, and strategies employed in the digital marketing landscape. The course covers a wide range of topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, analytics, and conversion optimization. Through a combination of theoretical instruction, practical exercises, and real-world case studies, participants gain practical insights into implementing effective digital marketing campaigns.

Who should enroll in this training?

  • Marketing Professionals: People who work in the Digital Marketing or Marketing field and want to improve their abilities, keep up with current business trends, and broaden their knowledge.
  • Business owners and Entrepreneurs: Entrepreneurs, business owners, and managers who wish to comprehend digital marketing concepts and procedures in order to take their company to another level.
  • Students and recent graduates: Students and recent graduates pursuing a career in marketing, digital marketing or other business-related fields who wish to gain a solid digital marketing foundation and gain an advantage in the job market.

Why Enroll For This Training?

  1. In-depth knowledge: Our training provides participants with a comprehensive understanding of various digital marketing strategies, tools, and platforms. This knowledge equips them with the skills necessary to create effective digital marketing campaigns and achieve business objectives.
  2. Practical skills: Our training emphasizes practical application through hands-on exercises, case studies, and real-world examples. Participants gain practical skills in areas such as search engine optimization (SEO), social media marketing, content creation, and data analysis, enabling them to implement strategies and tactics effectively.
  3. Industry relevance: Digital marketing is a rapidly evolving field that is essential for businesses of all sizes and industries. By acquiring digital marketing skills, participants open themselves up to a wide range of career opportunities across various sectors, including advertising agencies, e-commerce companies, startups, and multinational corporations.
  4. Professional growth: Our Digital marketing training provides opportunities for professional growth and advancement. Participants can enhance their resumes with valuable digital marketing skills, making them more marketable to employers and increasing their potential for career progression.
  5. Entrepreneurial opportunities: Digital marketing skills are valuable not only for job seekers but also for aspiring entrepreneurs. With the knowledge gained from training, individuals can start their own digital marketing agencies or online businesses, leveraging digital channels to promote products or services effectively.
  6. Continuous learning and adaptability: The digital marketing landscape is constantly evolving with emerging technologies and trends. Digital marketing training instills a mindset of continuous learning, helping participants stay updated with the latest industry developments and adapt their strategies accordingly.
  7. Networking opportunities: Our training often involves interaction with industry experts and fellow participants. This provides valuable networking opportunities, allowing participants to connect with professionals in the field, exchange ideas, and potentially form collaborations or mentorship relationships.
  8. Global applicability: Digital marketing skills are not limited by geographical boundaries. By acquiring these skills through training, participants can work with clients or organizations from around the world, offering their expertise in digital marketing irrespective of location.

Digital Marketing Course Module

RASPE In Digital Marketing

Research

Analysis

Strategy

Planning

Experimentation

Introduction to Digital Marketing

Concept Of Digital Marketing

Scope & Career In Digital Marketing

International Digital Marketing Practices

Getting Started with Freelancing

Hunting Local & International Opportunities

Content Marketing

Introduction to Content Marketing

Content Creation

Content Strategy

Content Curation & Repurposing

Graphics Designing with Canva

Creating a Video with Canva Copywriting

Content Writing

Social Media Marketing

Introduction to Social Media Marketing

Facebook Marketing

Instagram Marketing

Pinterest Marketing

LinkedIn for Brand Awareness

Paid Ad

Targeting the right audience

Niche Marketing

Introduction to Quora

Introduction to Reddit

Website Designing With WordPress

Concept Of Website, Domain, Hosting & Setting Up

Introduction to WordPress

Concept Of UI/UX

Creating a Website wih WordPress

Use of layouts and designs

Mobile responsiveness

Creating a blog

SEO (Search Engine Optimization)

  • Introduction to SEO
  • Technical & Local SEO
  • On – Page SEO
  • Off – Page SEO
  • Use Of Schema.org
  • Lead Generation
  • SEO Content Writing
  • Keyword Research
  • Website Audit & SEO Tools

SEM (Search Engine Marketing)

Introduction to SEO

Technical & Local SEO

On – Page SEO

Off – Page SEO

Use Of Schema.org

Lead Generation

SEO Content Writing

Keyword Research

Website Audit & SEO Tools

Analytics & Online Tools

Google Analytics

Conversion Tracking,

Remarketing & Retargeting

Hotjar

Google Trends

Answer The Public

Also Asked

And few more

Email Marketing & Automation

Creating an Email Template

Composing an Email that converts

Lead Generation

Audience Targeting

Campaign Setup and Creation

Email Analytics

Email Strategy

Digital Research & Strategy

Market Research

SWOT Analysis

Competitor Analysis

Audience Analysis

Audience Profiling

Starting Your Own Online Business

Guide to starting your own online Business

Business Planning Assignment

Master Campaign & Business Proposal

Creating a Campaign from Scratch

Create a Proposal for Clients