DIGITAL MARKETING COURSE SYLLABUS

BASICS DIGITAL MARKETING

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation

ANALYSIS AND KEYWORD RESEARCH

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The

SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction To Search Engine Optimization 
• How Did Search Engine work?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing
• Indexing
• Crawl

ON PAGE OPTIMIZATION

• Domain Selection
• Hosting Selection
• Metadata Optimization
• URL Optimization
• Internal Linking 
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• Tags Optimization
• Image Optimization
• Landing Page Optimization
• Creating XML Sitemap 

OFF PAGE OPTIMIZATION

• Link Building Tips & Techniques
• Difference Between White Hat And Black Hat SEO
• Alexa Rank, Domain
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Image Submission
• Video Submission
• Tracking Script
• Performance Monitoring & Reports

SOCIAL MEDIA OPTIMIZATION (SMO)

• Social Media Optimization 
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook, Google+, LinkedIn,
• YouTube, Pinterest, 
• Hashtags
• Image Optimization

SOCIAL MEDIA MARKETING (SMM)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Engagement  And Doing Marketing
• Facebook Analytics
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes
• Creating Strong Profiles On Twitter, Followers, ReTweets, Clicks, 
• Conversions, HashTags 
• LinkedIn Optimization
• Individual Profile Vs. Company Profile
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• Google Plus, Tools & Techniques 
• Google + Groups

GOOGLE WEB ANALYTICS

• Getting Started With Google Analytics
• Navigating Google Analytics
• Real-Time Monitoring
• Audience
• Acquisition
• Traffic Sources
• Behavior
• Content Visitors
• Live Data
• Demographics

WEBMASTER TOOLS

• Adding site and verification
• Setting Geo-target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• Robots.txt and Links Removal
• HTML Suggestion