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Digital advertising can work alongside your organic marketing efforts to maximize impact. In this lesson, you'll learn how content marketing fundamentals can be applied to digital advertising and gain access to HubSpot Academy's Digital Advertising Workbook.

Introduction to Digital Marketing:

5. Understanding Digital Marketing: Definition, Importance, and Evolution.
5. Digital Marketing vs Traditional Marketing: Key Differences and Advantages.
5. Digital Marketing Channels Overview: Websites, Social Media, Email, Search Engines, Mobile Apps, etc.

5. Role of Digital Marketing in Business Growth.
5. Case Studies and Examples of Successful Digital Marketing Campaigns.
5. Current Trends and Future Prospects in Digital Marketing.
5. Ethical and Legal Considerations in Digital Marketing.

Pre-skills required for Digital Marketing:

5. Basic Understanding of Marketing Principles.
5. Proficiency in Internet Browsing and Computer Usage.
5. Analytical Skills and Critical Thinking.
5. Familiarity with Social Media Platforms.
6. Basic Graphic Design Skills (optional but advantageous).
5. Strong Communication Skills.

What are SEO and SEM:

SEO (Search Engine Optimization):

5. Introduction to SEO: Purpose, Importance, and Benefits.
5. On-Page SEO: Content Optimization, Keyword Research, Meta Tags, URL Structure, etc.
5. Off-Page SEO: Backlink Building, Social Signals, Directory Listings, etc.
5. Technical SEO: Website Speed Optimization, Mobile Responsiveness, Site Structure, etc.
6. Local SEO Strategies and Optimization.
5. SEO Tools and Analytics.

SEM (Search Engine Marketing):

5. Understanding SEM: Definition, Components, and Goals.
5. Google Ads Overview: Search, Display, Video, Shopping Ads.
5. Bing Ads: Platform Overview and Advertising Strategies.
5. Keyword Research and Ad Copywriting Techniques.
6. Bidding Strategies and Budget Management.
5. Conversion Tracking and Optimization.
5. Remarketing and Dynamic Ads.
5. A/B Testing and Performance Analysis.

Social Media Marketing:

5. Introduction to Social Media Marketing: Objectives, Platforms, and Audience Targeting.
5. Social Media Platforms Overview: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, etc.
5. Creating a Social Media Strategy: Content Planning, Posting Frequency, Engagement Tactics.
5. Social Media Advertising: Campaign Setup, Ad Formats, Targeting Options.
6. Influencer Marketing: Identifying Influencers, Negotiation, and Collaboration.
5. Social Media Analytics: Metrics Tracking, Reporting, and Optimization.
5. Emerging Trends in Social Media Marketing.

Content Marketing & Strategy:

5. Understanding Content Marketing: Definition, Goals, and Benefits.
5. Content Strategy Development: Audience Persona Creation, Content Ideation, and Planning.
5. Content Creation Techniques: Blog Posts, Infographics, Videos, Ebooks, etc.
5. Content Distribution Channels: Website, Social Media, Email, etc.
6. Content Optimization for SEO and User Engagement.
5. Content Calendar Management and Editorial Workflow.
5. Content Promotion Strategies: Paid Promotion, Outreach, Community Engagement.
5. Measuring Content Marketing Success: KPIs and Performance Metrics.